Lead the strategic planning and execution of account management activities to meet business goals and client expectations
Plan budgets, allocate resources efficiently, and oversee the financial performance of assigned accounts
Set clear goals and performance objectives for the account management team and ensure alignment with company targets
Provide regular feedback, mentorship, training, and guidance to junior and mid-level account staff to drive growth and performance
Conduct periodic performance evaluations using key metrics and identify areas for development or improvement
Act as the primary point of contact for key clients, ensuring strong relationships and open communication are maintained
Understand client business goals, challenges, and requirements to develop tailored solutions that deliver measurable value
Drive client satisfaction by ensuring timely and high-quality delivery of services, campaigns, and deliverables
Monitor the success and performance of campaigns, preparing regular reports and providing strategic recommendations for improvement
Proactively identify and pursue new business opportunities within existing accounts and through potential leads to meet sales goals
Collaborate cross-functionally with internal teams (creative, strategy, production) to ensure client needs are met and exceeded
Ensure proper submission of deliverables, assignment of work shift schedules and tasks, and adherence to document submission protocols
Resolve client issues effectively, maintaining trust and long-term partnerships
Review reports and updates from account teams and communicate quarterly and annual progress to senior management and external stakeholders
Stay up to date with industry trends and client market landscapes to provide informed, forward-thinking advice
Uphold a high standard of client service, representing the agency with professionalism and integrity
Proven experience as a Senior Account Manager, Advertising Account Executive, or in a similar senior-level client-facing role within a marketing, advertising, or communications agency
Strong client relationship management and strategic project leadership skills
In-depth understanding of marketing and advertising principles across multiple platforms (digital, traditional, and integrated campaigns)
Proficient in Canva and Microsoft Office Suite, especially Excel and PowerPoint
Familiarity with project management and CRM tools is a plus
Demonstrated ability to manage multiple high-level accounts across diverse industries while maintaining attention to detail
Excellent verbal and written communication skills, with strong presentation and negotiation capabilities
Collaborative team player with leadership experience and the ability to mentor junior members
Strong analytical and problem-solving abilities, with a data-driven approach to performance and decision-making